Marketing can be tedious and frustrating if you do not equip yourself with the do’s and don’ts, marketing in Nigeria is the easiest job to get and easiest way to start your business, it equally pays more than office jobs, if you meet your targets and perform better. Almost every organization needs marketers; here are 10 simple tips to become a better marketer.
- UNDERSTAND WHAT YOU ARE MARKETING OR SELLING.
There is no way you can successfully sell what you know nothing about. ‘In order to fully understand the process of marketing optimization, you need to know exactly what you are talking about. marketing tip number one is to understand what you are selling.
- DEVELOP YOUR MARKETING STRATEGY
Everyone has what best suit him or her, the strategy that works for Mr. A may not work for Mr. B, so you have to understand what works best for you. ‘strategy is the foundation of all your efforts. Every marketing action you take should tie back to your strategy and each should work as collaborative elements of a skillful marketing machine.
- EVALUATE YOURSELF REGULARLY
Try to ask yourself, is this working for me? Should I re-strategies? I’m I making progress? Draft out your scorecard. ‘The performance of your marketing goes beyond the strategy that you implement. In order to determine how your marketing program is impacting your company, be sure to regularly assess your business performance’ by this you will be able to know areas needing improvement.
- BE UP TO DATE ON EVENTS.
Sometimes you need to bring up interesting discussion to get the attention of your client; one way to be current is following updated news on internet, radio or social media. Also ‘You need to keep on top of industry news by following major marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweet their paid advertising platforms and algorithms.’ Staying up to date will sharpen your marketing skill.
- BE SOCIAL
To be social means, going out, meeting people, putting up a smiling face always, this is very important because you don’t know your next client. ‘Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found, attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.’ By so doing, you will have to exchange contacts and get to know more people.
- BUILD ON YOUR GAINS AND IMPROVE ON YOUR WEAKNESSES
As you progress into the marketing world, build on your success and know your weakness to continually improve on it. Do not relent, even in cases of poor outing, the way out is to motivate yourself and keep pushing onward.
- BUILD A TRUSTED TEAM
You cannot always do it alone, you have to build a trusted team and train them to achieve your goals. They must work as team with you. And obey all structure you have built over time.
- CREATE AN ONLINE PRESENCE
Marketing today has gone beyond street to street selling, you should consider creating a web page or social media page that showcase your business to the world. Carefully nurture and grow your page with trust and timely delivery it will get to a higher landing.
- ACQUIRE COMMUNICATION AND CUSTOMER SERVICE SKILLS
These skills can help you not only deal with unhappy customer but also build your interaction level with your customers.
- SPREAD YOUR TENTACLES
This means, expand your territory, push your business to un-imaginary places, don’t stay in a spot and expect growth.
‘Being a marketer in today’s marketing landscape requires you to be at the top of your game.’ We have carefully outlined some key-points to help you in the journey of becoming a better marketer.